As a website owner, we all must care about users of different languages. What if a person arrives on your website, but doesn’t understand the language and leaves it? A solution to this problem would be to add a language translator to WordPress. By adding a translation widget to your WordPress site, you can offer your visitors a way to read your site in their own preferred language.
Previously we’ve seen how to add Google Translator tool to WordPress, and now in this post, let’s learn how to add Bing’s translator widget to WordPress. Don’t worry, the process is very easy and all you need to do is to configure the options on Bing’s website and then add the code snippet to the place where you want the translator widget to appear. It’s as simple as that.
Head over to Bing’s Translator widget page from here, and then from the “Customize” section, start configuring options. Select your website’s language, and then from “When to translate” section, select Manual (if you want the visitor to click on the translate button) or Auto (if you want to translate the page automatically based on visitor’s browser language). Click on the continue button to open next page.
Select a color setting for the widget. You can select between light and dark color scheme. When you select an option, you can see the preview of the button on the same page. Once done, click on Continue.
Do you want your visitor’s to suggest translations? If the answer is yes, then select On else, select Off. If you select on, then you can approve or reject translations, and also invite others to translate the page. You’ll also need to enter your site’s URL, sign-in with Microsoft account, and associate your site with a Translator service subscription. But if you don’t want visitors to suggest translations, then simply select off and you don’t need to fill out any of these fields.
Finally, copy the code from the page and then paste it where you want to place the widget. A good idea would be to add the code in a Text widget in the sidebar where it can be seen clearly by visitors, but you can place it anywhere depending on your theme/layout.
Here’s how the widget will look like in the frontend. Once a user clicks on the Translate button, he/she can then select the preferred language to view your site on.
While Microsoft’s translator works great for many, it is not a substitute for a professional human translation. But still, it makes sense to add such a language translator widget to the site so that visitors can read your site in their native language. Another advantage is that they won’t close your site, but instead they may read multiple pages which means an increase in pageviews and reduced bounce rate.
So go ahead and add Microsoft Translator widget to WordPress. Let us know your queries in the comments below.